Posts
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Social Media Advertising
Social media marketing involves promoting a businesses products or services, while building meaningful connections with audiences across social media platforms (Macready, 2025). This online tool has transformed how businesses connect with their audience, becoming essential for business success. It serves as a brand’s “best bet for reaching new audiences” (Newberry, 2025), with users spending an
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Email Marketing Best Practices
Using email best practices to promote products or services is essential for email campaign success, as it encourages customer loyalty and repeat engagement. With 4.48 billion users worldwide (Haan, 2024), email remains a powerful marketing tool across the buyer’s journey – boosting brand awareness, nurturing relationships, driving conversions and maintaining long-term customer engagement. Best
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Travel Content Marketing Presentation Pitch
“Content is king.” – by Bill Gates This quote perfectly sums up the essence of my pitch! Today I will explore effective content marketing strategies tailored to the travel industry. I’ll present four standout examples of best practice, explain why these outperform others featured in my presentation and highlight the key factors that make them
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Personal Branding and Social Media Report
The Importance of Personal Branding Personal Branding is your professional online identity and how you present and market yourself to the world. It’s a mixture of your individual ‘skills, experience, and traits’ (IMH, 2024) delivered through your tone, voice and image – including the “beliefs, feelings and attitudes that people collectively hold about you” (Avery
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Nike & Lululemon Inbound Marketing Report
Nike and Lululemon are leaders in Athletic Apparel with strong inbound marketing strategies that successfully use the marketing funnel to capturing new
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How Audiences Use Technology and its Impact on their Lives (Pitch)
“While we cannot predict the future, we will most surely live it. Every action and decision we take – or don’t – ripples into the future. For the first time, we have the capability, the technology and the knowledge to direct those ripples” – Jacque Fresco Hi, my name is Amie from Amie Amaral Digital.
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Analysis of How Nike Utilises ‘Promotion’ in its Marketing Mix
Promotion is a key component of the extended marketing mix in modern business. These strategies are the communication channels used to build awareness and directly engage their target audience to persuade the purchase of their products. Overview of Nike’s Promotional Strategies Nike are masters of emotive marketing and engaging their target market (Medium, 2024). ‘Nike’s