DIGITAL DESIGN
Resource Directory
This app and landing page design apply UX/UI design best practices to deliver a customer-focused experience. From wireframing to final visuals, I prioritised intuitive navigation, clean aesthetics, and functionality that meet industry standards, creating a modern, user-friendly digital solution.
Nude by Nature
Wicks Surf
I designed this online banner for Wicks Surf’s website to highlight their 2013 NSW Single Store Retailer of the Year award, enhancing the site’s visual appeal while strengthening brand credibility and recognition.
Soultrip
I created a landing page design for Soultrip’s Skiing Holidays concept campaign, mirroring the Performance Max ad with matching imagery and keywords for consistency. Designed to maximise conversions, it includes clear CTAs and a lead capture form to drive engagement and gather valuable customer insights – aligning with the campaign’s objectives – driving engagement and encouraging user action.
Flux Video
Flux Video is a digital logo design and branding concept featuring app icon design. The design captures motion and energy with an arrow integrated into the “F,” symbolising dynamic progress and creativity. “Flux” is the focal point, while “Video” remains secondary – reflecting a modern, digital-first identity.
Targeting young adults, the vibrant yet balanced color palette conveys youthful energy and professionalism, creating a dynamic and universally appealing design.
