Category: Blog

  • Analysis of How Nike Utilises ‘Promotion’ in its Marketing Mix

    Analysis of How Nike Utilises ‘Promotion’ in its Marketing Mix

    Promotion is a key component of the extended marketing mix in modern business. These strategies are the communication channels used to build awareness and directly engage their target audience to persuade the purchase of their products. Overview of Nike’s Promotional Strategies Nike are masters of emotive marketing and engaging their target market (Medium, 2024). ‘Nike’s… Read more