POSTS
-
Personal Branding and Social Media Report
The Importance of Personal Branding Personal Branding is your professional online identity and how you present and market yourself to the world. It’s a mixture of your individual ‘skills, experience, and traits’ (IMH, 2024) delivered through your tone, voice and image – including the “beliefs, feelings and attitudes that people collectively hold about you” (Avery…
-
Nike & Lululemon Inbound Marketing Report
Nike and Lululemon are leaders in Athletic Apparel with strong inbound marketing strategies that successfully use the marketing funnel to capturing new…
-
How Audiences Use Technology and its Impact on their Lives (Pitch)
“While we cannot predict the future, we will most surely live it. Every action and decision we take – or don’t – ripples into the future. For the first time, we have the capability, the technology and the knowledge to direct those ripples” – Jacque Fresco Hi, my name is Amie from Amie Amaral Digital.…
-
Analysis of How Nike Utilises ‘Promotion’ in its Marketing Mix
Promotion is a key component of the extended marketing mix in modern business. These strategies are the communication channels used to build awareness and directly engage their target audience to persuade the purchase of their products. Overview of Nike’s Promotional Strategies Nike are masters of emotive marketing and engaging their target market (Medium, 2024). ‘Nike’s…
-
Personal Branding and Social Media Report
The Importance of Personal Branding Personal Branding is your professional online identity and how you present and market yourself to the world. It’s a mixture of your individual ‘skills, experience, and traits’ (IMH, 2024) delivered through your tone, voice and image – including the “beliefs, feelings and attitudes that people collectively hold about you” (Avery…
-
Nike & Lululemon Inbound Marketing Report
Nike and Lululemon are leaders in Athletic Apparel with strong inbound marketing strategies that successfully use the marketing funnel to capturing new…
-
How Audiences Use Technology and its Impact on their Lives (Pitch)
“While we cannot predict the future, we will most surely live it. Every action and decision we take – or don’t – ripples into the future. For the first time, we have the capability, the technology and the knowledge to direct those ripples” – Jacque Fresco Hi, my name is Amie from Amie Amaral Digital.…
-
Analysis of How Nike Utilises ‘Promotion’ in its Marketing Mix
Promotion is a key component of the extended marketing mix in modern business. These strategies are the communication channels used to build awareness and directly engage their target audience to persuade the purchase of their products. Overview of Nike’s Promotional Strategies Nike are masters of emotive marketing and engaging their target market (Medium, 2024). ‘Nike’s…